Enhanced Brand Content (EBC), also known as A+ Content, allows registered brands to create customizable product pages on Amazon using images, videos, charts, and text. This provides a major opportunity to tell your brand story and convey key information to connect with customers.
​
Research shows A+ Content boosts conversion rates by 5-20% by increasing time spent on product pages by 80%. It enables showcasing products in richer detail beyond standard descriptions. A+ Content also improves SEO and establishes brand authority by giving brands dedicated real estate on Amazon.
​
However, generic or low-quality A+ Content can actually hurt conversions and brand perception. This makes your A+ Content agency crucial - the content must align perfectly to your brand identity and Amazon guidelines for maximum impact.
A+ Content / Enhanced Brand Content
With Amazon-focused experience, AMZ Creative Lab is uniquely positioned to deliver exceptional A+ Content services:
​
Amazon Specialization: Our sole focus on Amazon ensures we intimately understand how to strategically leverage the A+ Content opportunity and create assets perfectly tailored to the platform.
Data-Driven Creativity: We analyze your products, competitors, and customers to develop an optimal content strategy combining compelling messaging and visuals designed to convert.
Brand Storytelling: Our A+ Content reveals your brand narrative and product differentiation through an engaging combination of infographics, demo videos, comparisons, and descriptive copy.
Proven Results: Our A+ Content consistently delivers outstanding performance for clients with higher conversions, lower bounce rates, increased sales, and stronger brand affinity.
Our Process
Comprehensive 4-step methodology for A+ Content
01
Strategy Development
We start by thoroughly analyzing your brand identity, products, competitors, customer demographics, market trends, and business goals to develop a comprehensive A+ Content strategy focused on conveying your unique value proposition.
Key information hierarchies, content frameworks, graphic conceptualization, and optimization goals are defined.
03
Content Creation
Our designers conceptualize and create eye-catching yet informative infographics, lifestyle images, and illustrations tailored to effectively communicate each product’s value.
The synergy between copy and graphics enables conveying both logical and emotional product differentiation.
02
Content Blueprint & Copy
Our writers develop compelling copy that educates customers on product details in an engaging, storytelling way while conveying your brand voice.
Key features and differentiation are explained through descriptive paragraphs. Stats, comparisons, and other supporting elements are incorporated seamlessly.
04
Quality Assurance
The content goes through multiple review and refinement cycles, including product team approvals, to ensure complete accuracy and messaging alignment.
All elements including text, graphics, visual assets, composition and formatting undergo extensive QA prior to submission to Amazon. We obtain client signoff before each A+ Content page is finalized.